Is responsive design obligatory in the realm of the modern web? Our team at PerceptionBox would love to say “yes!”, but hey, who are we do decide what your website needs for you? We will let the stats do it for us.
Mobile devices are everywhere nowadays.Everywhere!
Mobile is popular enough to become trivial, mundane even. There are so many smartphones around us that we’ve literally stopped paying attention to them. If that’s not the best indication of ‘BIG’, what is? Just think about it - there is a 55.79% chance you are reading these very words from the screen of your smartphone.
More on the matter – people were spending an average of 4 hours per day on their mobile devices in 2017. Surely you don’t want these volumes of potential customers to stroll past your website simply because it was not designed with their go-to device in mind, right?
However, the vast amount of mobile-oriented audiences is not the only reason for you to consider responsive design for your website. The remaining ones will surely shed more light on responsive web development from a business perspective.
It is hard to make a decent website both time and resource wise. That’s why there are so many people who have supported a website for years and don’t wish to change it. Why should they, given that one can easily make a separate version of the site designed for mobile. The server will be informed about the device a certain person is using to enter the website and a corresponding version will be delivered.
This approach sounds great on paper but doesn’t work in real life. Why? Because you as the business owner will be tasked with managing, updating and maintaining two versions of a website instead of one.
Not only is this approach harmful to business processes due to delays of optimization, but it also drains your budget significantly in the long run.
A single time investment into responsive web development with scalability in mind will open the door to new opportunities, because:
Web development, regardless of how gorgeous it is, is useless without web traffic. You can craft a masterpiece tailored to resonate with your audience and speak to them with a polished brand voice but what’s the point if no one sees it?
And no one will see a website that is not mobile-friendly. Why? Because Google will not show it to people, thus butchering your organic traffic gains and giving your mobile-oriented competitors an upper hand over your business.
“Today, most people are searching on Google using a mobile device… To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site” - Google
Mobile-friendliness has now become a pivotal factor in Search Engine rankings. A factor big enough to get your site of the first couple dozen pages of search results if you don’t have it.
You might still get ahead of the curve
Statistically speaking, there are still 17% of business websites that are not mobile-friendly. So yes, the chances are not high, but going responsive might still give you a boost over 2 out of every 10 competitors you may have.
Yes, the estimations are rough, but in business, one must take what is given and work with it in order to succeed. That and the evidence above indicating the importance of responsive web development shall set you in the right direction.
Nowadays cross-platform responsiveness is already a must-have for every business in the net. However industry keeps growing, evolving and new web development trends are appeared, so stay tuned - may be some of them will become must-have as well pretty soon.