Oh, the internet - our ultimate source of everything from a decent read to on-the-couch shopping. It is as vital as air to the modern society and, as people spend more and more time in it the web changes, shifts and evolves. For better or worse? Who knows, but there is one thing that’s certain - some web development trends are meant to make or break the industry.
How will they look like in 2018? Let’s find out together.
What is the first thing you do in the morning? The odds are you are checking your phone. What is the last thing you do before bed? You’ve guessed it - the odds are you are checking your phone. This isn't such a big surprise given how much of our lives is in that little plastic box of joy.
In simpler words, smartphones are a really big thing. No argues there. But, given how big they are they also impact the internet greatly. More than 50% of internet traffic comes from them, after all.
But how do people really use their phones? According to research we spend 83% of the time holding a phone in an app. It only makes sense then for websites to be more like apps, right> Hence the growth of the progressive app development.
Developers are stopping to emulate web content on mobile and doing the 180 turn by emulating mobile on the web and results aren’t keeping business owners waiting: The ability to deliver an amazing user experience helped AliExpress improve conversions for new users across all browsers by 104% and on iOS by 82%.
Vue is a rather new JS-based framework designed for quicker and lighter web development. Is it small? Yes, it is as of now and doesn't have as much coverage as “Facebook’s” React or “Google’s” Angular but hear this out: Vue was among the top 10 most forked Gi projects in 2017 and has managed to become the weapon of choice for massive players like Alibaba or Nintendo.
We estimate that Vue will overgrow the Chinese market in 2018 and will make its first steps towards global recognition. Are you excited as much as we are?
Advanced algorithms of machine learning and the growing involvement in the market of AI allow for the development of new ways to treat clients. A decent online chat is literally becoming a necessity in 2018.
How come? Because having a ChatBot on your website will give you an upper hand over competitors in a plethora of ways:
No visitor is left unattended
A bot can guide users towards required conversions
Even Google admits their importance and ranks websites with ChatBots higher in search results.
It is useful to stop for a moment and take a look back at the road we’ve conquered as a lot of important things is often missed along the way.
Same can be said about static websites in web development. They are as simple as things get - good old HTML that layouts the page and shows the same content to each visitor.
Sounds boring or even outdated at first glance, doesn't it? But, in reality, a static website is one of the most stable, fast-loading and, most importantly, secure solutions on the market.
Now that we’ve had our look back, the time has come to focus our attention on the future. Adobe has announced that they are stopping development and support of their Flash technology several years ago. The time has come to finally stop using it, especially given it is not supported on mobile devices already.
Why alienate and eliminate a massive audience of smartphone users because of legacy flash tech if you can have it all with HTML5?
Compelling storytelling still drives businesses to success. Modern technologies allow for you to use it in the most convenient way possible - through allowing a virtual test drive or demo of your product through wearable tech.
While mostly used in fashion or makeup businesses as of now there is just so much more you can show to your clients than how a certain dress or lipstick looks on them in real time. And the growing demand for innovation in the multi-billion industry of AR is still open for your business to become one of the most prominent pioneers.